Privacy Policy

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1. Information Covered by This Policy

We collect and manage information strictly necessary for commercial trade communications, B2B quotation processing, custom manufacturing consultations, and website functionality:

• Commercial Inquiry & Contact Info: Name, business email, company name, country/region, WhatsApp/phone number, and furniture requirements submitted via RFQ forms or direct messaging.
• Technical & Device Data: IP address, browser type and version, device information, operating system, and anonymized browsing analytics (such as viewed product categories and session duration).
• Aggregated Anonymized Metrics: Statistical metrics regarding website traffic that cannot be used to identify any individual business entity or natural person.

2. How We Use Your Information & Lawful Basis for Processing

We process commercial inquiry data solely for legitimate B2B trade purposes, under the following lawful bases under GDPR (EU General Data Protection Regulation):

• Pre-contractual measures / Performance of contract: Formulating accurate product quotations, technical specifications, and official Proforma Invoices (PI); responding to direct buyer inquiries via email or official WhatsApp channels; coordinating custom OEM/ODM technical consultations and project scheduling.
• Legitimate interests: Maintaining the security, performance, and functionality of cheermanhome.com; anonymized website traffic analysis for website performance optimization.
• Legal obligation: Retaining necessary transaction and trade records to comply with applicable tax, customs, and international trade regulatory requirements.

3. Zero Data Selling & Information Sharing Principles

Information is shared only under strict necessity with essential cloud server infrastructure providers and legal authorities when required by mandatory international trade regulations.

International Data Transfer

Your personal data may be transferred to and stored in China (a country outside the EU/EEA). We implement appropriate safeguards, including Standard Contractual Clauses (SCC) approved by the European Commission, to protect your personal data during such cross-border transfers.

4. Data Retention Period

• Unsold inquiry contact data: Retained for 3 years after the last communication, then securely deleted or anonymized.
• Completed order and transaction records: Retained for 7 years to satisfy mandatory tax, customs, and trade compliance requirements.
• Anonymized website analytics: Stored in aggregated form with no personal identifiers.

5. WhatsApp & Direct Business Communication

When you contact us via WhatsApp (+86 186 6666 7337), you consent to direct commercial communication regarding your product inquiry, catalog request, or project specification. We do not use your WhatsApp number for automated spam or third-party marketing.

You may withdraw your consent to WhatsApp communications at any time by contacting our compliance desk.

6. Cookies & Analytics

Our website uses strictly necessary functional cookies which are required for the website to operate and do not require prior user consent.

We also use non-necessary analytics cookies to collect anonymized visitor traffic statistics. Analytics cookies will only activate after you give your consent via our cookie banner. We do not deploy invasive third-party cross-site profiling trackers.

7. Data Security & Storage

We maintain 256-bit SSL/TLS encryption across all data transmissions. Inquiry records are stored on secure cloud servers and accessible solely by authorized export sales managers bound by non-disclosure agreements (NDAs).

8. Your Statutory Rights (GDPR & Global Standards)

Global buyers possess the following statutory rights regarding their personal and corporate data:

• Access: Request access to your personal records maintained on our systems;
• Rectification: Request correction of inaccurate or incomplete data;
• Erasure: Request complete erasure of your contact records ("Right to be Forgotten");
• Restriction: Request restriction of processing under applicable circumstances;
• Data Portability: Receive your data in a structured, machine-readable format;
• Objection: Object to processing where based on legitimate interests;
• Withdrawal of Consent: Withdraw consent at any time (without affecting processing lawfulness prior to withdrawal);
• Complaint: Lodge a complaint with your local data protection supervisory authority.

You may exercise all above rights at any time by contacting our compliance desk. Providing your business contact information is required for us to prepare quotations and handle your RFQ; failure to provide required data may prevent us from responding to your inquiry.

9. Policy Updates

We reserve the right to revise this Privacy Policy. Material changes will be published on cheermanhome.com with an updated effective date.

10. Contact Information

For any inquiries or to exercise your privacy rights, please contact our Data Controller compliance desk: